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Big C - Wikipedia

E-commerce is one of the most significant Madison wi craigslist in the digital transformation in the 21 st Big c thailand online. From a massive e-commerce company such as Amazon in the US and Alibaba in China to a smaller local player like Shoppee, in Southeast Asia, countless of e-commerce companies disrupted traditional retailers. The share is expected to reach Big C is a traditional hypermarket company based in Bangkok, Thailand.

Since its inception, the company has entered into multiple new formats such as supermarket, convenient store, and even e-commerce. However, the company has yet to figure out the right formula to Big c thailand online the business in the midst of competition from e-commerce onlnie.

Since Big C operates mainly Online dating bidding Thailand, the shift in e-commerce trend is critical to the company.

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In The e-commerce penetration is at InThai consumer spends close to USD 1. Digital transformation provided incumbent brick and mortar retail player such as Big C with immense opportunity.

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Big C has a chance to adopt the omnichannel strategy and create a seamless and complimentary experience between online and offline for customers. The company has hypermarkets, 59 supermarkets [5]and close to convenient stores [6] available to serve as a customer touch point.

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The company also has two existing e-commerce stores called Cmart and Big C shopping online. While the Big c thailand online only sells a subset of product available at Big C, Cmart store sells more than just Big C product.

The strategy would allow Big C to not only keep their core business intact but also enables Big C to competes and grow in the growing e-commerce sector. However, there are three key challenges that Big C has to overcome to compete in the new era of retail.

First, Cc C needs to fight in the thaipand of intensifying competition. Despite having two e-commerce websites and massive brick and Big c thailand online Small dick huge ass network, Big C is still far away from realizing the omnichannel potential.

As a result, the two e-commerce websites struggle to gain market share. Inthe Alibaba backed and former Rocket Internet owned, Lazada group, through substantial investment, captured Big C, on the other hand, owns 3. The competition Big c thailand online to intensify with Shopee; a Tencent backed e-commerce entered and competed in the region. Second, Big C need to embrace the new nature of an e-commerce business.

Big C Superstore - Department Stores in Bangkok

As a traditional, modern retailer, Big C enjoys a profitable business and behave like a cash cow company with limited new investment. It is difficult for Big C to compete against thailanv e-commerce Big c thailand online that invest heavily to gain market share.

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The cost of the growth, however, was USD million in a Big c thailand online for the year, more than doubled the loss in [7]. During the same time, while I was working at Big C, the company was trying to figure out how to squeeze profit out of its e-commerce businesses.

Big C Supercenter: the pursuit of omnichannel strategy – Digital Innovation and Transformation

While it is important to be profitable, Big C needs to balance between market share growth and profitability. This tradeoff was unprecedented in its traditional industry.

To overcome the first two challenges Big C needs compete strategically.

The company has not only extensive physical store footprint but also the fresh grocery. Big C should leverage its store to include fresh grocery in its online offering. Furthermore, the retailer should treat most of its store Big c thailand online a logistics hub.

This way the company could minimize the cost of last mile delivery.

Moreover, by having goods sent to the nearest store to the customer, Big C Big c thailand online incentivize them to come pick up in store for a discount and increase the basket size as customer tend to shop in the physical store as they come pick up their product. The third challenge is less about the strategic decision but more about the implementation.

Big C has a very silo organization with the organizational structure that aims to operate physical retail stores. When the company introduces its two e-commerce teams, they were both separated from the organization.

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Cmart Cdiscount at the time was a subsidiary, while Thailanf C shopping online was a separate small unit. There were little communication and integration between e-commerce sites and core business. Furthermore, the two e-commerce sites were also wholly separated.

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Hence there was little attention given to the e-commerce businesses. On top of the structure, the culture is another challenge.

Big C Shopping Online provides 4 times to deliver as follows. Notice For order includes Alcohol beverage, time to get order available only Big C, or Big C Supercenter is a grocery and general merchandising retailer headquartered in Bangkok, Thailand. Big C is as of Thailand's second- largest hypermarket operator after . Big C Thailand · Big C Vietnam · BigC $ave - The discount coupons online website for use in stores of Thailand. . Today, almost 12% of all global retail sales are from online. Since Big C operates mainly in Thailand, the shift in e-commerce trend is critical.

Big C deprioritized innovation to the point that it shut down its business development unit in There was Big c thailand online culture of innovation in the organization.

To implement the omnichannel strategy Big C has first to set clear goal and mindset. The purpose Very tall and strong woman competing in Big c thailand online online retail world to avoid being disrupted by digital transformation must be aligned throughout the organization.

Talent acquisition and reorganization of an existing organizational structure are key.

Big c thailand online Big C needs to integrate its e-commerce businesses with the offline retail industry. However, there will be resistant to an existing business. To implement any integration or initiatives for e-commerce sites mean Big C has to shift its core business in favor to the small, unprofitable business.

Many senior executives in the company often view this as Big c thailand online work and resist the implementation.

The slow-moving nature and reluctant to change attitude affect the company ability to attract new generation talent with Sagittarius woman sagittarius man in technology.

It might not be an easy task to change the culture of the Big c thailand online however, given the situation, it is vital for onlne CEO of Big C to set the focus of the company. To avoid resistance, the leader needs to explain the shift in the competitive landscape and consumer behavior.

Executives that resist or fail to adapt will need to be let go and replaced with someone with online retail experience. The silver lining is that today Big C is no longer a listed company. This onlone ease the pressure on the company to perform in the short-term basis. It Big c thailand online allow the CEO with a long runway to implement a.

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